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Olay Sun

SUN CARE IS SELF CARE

Our team was tasked with reframing the conversation and perceptions of SPF and sun blocks for Olay's Sun Collection. 

Partnering with Lilly Singh, Busy Philipps, Aly Raisman, and Mama Cax, we encouraged women to rethink sun care and SPF as important steps in their skin and self care routines through their unscripted SPF stories.

The campaign launched with a series of 0:!5 and 0:30 broadcast spots, social media videos, and print placements in the March, April and May books (Vogue, Elle, Allure Oprah, and Cosmo), as well as across Instagram, Twitter, and Facebook. 

OLAY PRINT 2019

 
 

OLAy REGENERIST WHIP SPF 25 TVC

 

SOCIAL

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DIGITAL

Agency: Badger & Winters | PHOTOGRAPHER: CAMILLA AKRANS